Advertorial
I used to be an impulsive buyer. I saw this, I find it cute, I’ll buy it. For me, it’s just all the same. Whatever brand it is, as long as it’s quite popular – I’d trust it.
Then I become a mum. And everything changed. Every peso now counts. I want value for my money more than ever. And above all, I want to make sure that I use brands of excellent quality for my baby, for my family. Di pwedeng okay na yan. It should be high quality. It should be the best.
Then of course, every brand would tell you they are the best among the rest. But how can I be sure of that?
I think the government of Taiwan foresee every consumer’s dilemma and realized that they have to help the world identify the best Taiwan-made brands in the market thru a campaign. And that campaign has recently hit the shores of the Philippines.
Have you heard of Taiwan Excellence?
Taiwan Excellence is a campaign of the Taiwan government which recognizes the best Taiwan-made brands in the international market, guaranteeing their excellent quality and value. Where the brands/products go through a rigorous screening process before getting that highly coveted Seal of Excellence.
How does it all started?
The Taiwan Excellence campaign started as part of the Ministry of Economic Affair’s (MOEA) 5 year plan in the 1980’s to raise Taiwan’s international competitiveness by supporting its local brands. Under the Image Enhancement Plan, the Taiwan Excellence Award campaign was established in 1992. The “Taiwan Excellence” was awarded to products based on R&D, design, quality, and marketing efforts. If selected, the brands and products were allowed to use the Taiwan Excellence Seal locally and internationally.
The Process to get the coveted Seal of Excellence
All Taiwan based brands are eligible to be part of the campaign. Product categories include consumer and business IT, fashion, arts and culture, sports, education, transportation, and others. Each product is scored based on its R&D, design, quality, and marketing by an international panel of judges. Each product must score evenly in all four categories. After careful evaluation, those selected are allowed to carry the Taiwan Excellence Seal. From among the selected products, the judges choose those who deserve the Silver and Gold Award recognition. They will select thirty from the original winners, with only ten to be given the Gold Award, the highest recognition under the campaign, while the remaining finalists will be given the Silver Award.
As you can see, it’s not easy. Taiwan made sure that only the best among the rest would be given the seal of excellence as it represents their country on the international market.
This year, this campaign was introduced to us Filipinos for the benefit of those who purchase products from Taiwan with the theme – Excellent Lifestyle. It is not just to showcase the 56 excellent Taiwan-made brands but to also help Filipinos enjoy an excellent lifestyle thru these products.
The Taiwan Excellence Award is helping Filipinos know which Taiwan-made products are the best and encourages the consumers to make educated purchases – to enjoy their shopping experience and discover the best that Taiwan has to offer.
Head over to the Taiwan Excellence website and their Facebook page to know more about Taiwan Excellence.
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