Taiwan Excellence Experiencing Zones


I’ve been sharing with you the great news about Taiwan Excellence for almost two years now. And for the past two years, Taiwan has continuously strengthens it’s trading ties with the Philippines thru Taiwan Excellence.

According to 2015 Philippine Statistics Authority data, Taiwan is the 4th top import country (with 5. 2 billion USD imports) and the 9th top export country (with 2.2 billion USD exports) in the world. And so, Taiwan Excellence campaign, which is organized by Bureau of Foreign Trade (BOFT) of Taiwan government and implemented by Taiwan External Trade Development Council (TAITRA), is again rolling out for the third year in the Philippines.

Taiwan Excellence will have a lot of exciting activities this 2016. These activities aims to allow Filipinos to experience the “Excellent Lifestyle” thru Taiwan’s top brands. These activities brought Filipinos closer and much more aware of the Taiwanese high quality products. They are now an integral part of the Filipino lifestyle – from household goods by Tatung, Sakura and Caesar; to tech and gadgets by ACER, ASUS and MSI; to sports and leisure products by KYMCO.

Scott Yang, Deputy Executive Director of TAITRA even said, “In the past two years, we have witnessed the very strong demand among Filipinos for high quality Taiwan-made products to meet their lifestyle needs. Through the Taiwan Excellence campaign, we hope to bring high quality products that will help Filipinos upgrade their lifestyles. We hope Filipino consumers will be empowered to make educated decisions about their purchases and experience the benefits and superior quality of our products and brands,”.

And one of their activities for 2016 is Taiwan Excellence Experiencing Zones

Here are the event schedules:
* June 3-5 in SM Megamall
* July 8-10 in SM Mall of Asia
* August 19-21 in TriNoma
* October 21-23 in Market! Market!


For more details, go and visit www.taiwanexcellence.ph.

About Taiwan Excellence:
The symbol of Taiwan Excellence was established in 1992 by Taiwan’s Ministry of Economic Affairs, and subsequently the Taiwan Excellence Selection was launched the following year. The selection is based on the distinct criteria of R&D, Quality, Design and Marketing. Taiwan Excellence awarded products using cutting-edge innovation and meeting the highest quality will represent Taiwan on the international stage to reinforce the buyer’s confidence and continue building a favorable impression for Taiwanese products. This year marks the 23rd selection, making the symbol of Taiwan Excellence a prestigious brand for enterprises in Taiwan to strive to be recognized by and is highly reputed throughout the world.


About Bureau of Foreign Trade, MOEA, Taiwan (BOFT):
The Bureau of Foreign Trade (BOFT) under The Ministry of Economic Affairs (MOEA) of Taiwan is responsible for implementing policies and regulations governing foreign trade, economic cooperation, and foreign investments. Established in January 1969, BOFT's role and position have undergone continual adjustments to meet the needs of the shifting international economic and trade environment over the past few decades. BOFT has been guiding and working with the Taiwan External Trade Development Council (TAITRA) in numerous trade promotion projects and activities both internationally and domestically. Having worked closely with TAITRA for many decades, BOFT continues to entrust TAITRA with various critical government projects relating to business trade and/or investments, promoting Taiwan on every international aspect.


About Taiwan External Trade Development Council (TAITRA):
Founded in 1970 to help promote foreign trade, the Taiwan External Trade Development Council (TAITRA) is the foremost non-profit, semi-governmental trade promotion organization in Taiwan. Jointly sponsored by the government, industry associations, and several commercial organizations, TAITRA assists Taiwan businesses and manufacturers with reinforcing their international competitiveness and in coping with the challenges they face in foreign markets. TAITRA boasts a well-coordinated trade promotion and information network of over 1,200 international marketing specialists stationed throughout its Taipei headquarters and over 60 overseas branch offices worldwide. Together with its sister organizations, Taiwan Trade Center (TTC) and Taipei World Trade Center (TWTC), TAITRA has created a wealth of trade opportunities through effective promotion strategies.


*** This is a sponsored post. 

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